NEW DELHI: The MRTP Commission today passed orders in favour of Dish TV on two applications, filed by a consumer organisation, Sajag Upbhoghta and Tata Sky and a consumer. Both complaints had alleged that the “set top box Free, advertisement campaign of Dish TV in the print and electronic media is misleading."
The Commission passed an order favouring Dish TV as far as its print ads were concerned. It said, “As far as the advertisement in the print media is concerned which carries Dish TV’s advertisement, "Aaj Ki Taja Khaber” that offers free set top boxes; on a close scrutiny of these advertisements we notice that all such advertisements carry the payment scheme of Rs 3990 in a box. It is obvious that prospective consumer who reads the details of the advertisement will be aware of the payment plan of Rs 3990 printed in the box alongside the advertisement and will reasonably conclude that the set top box is offered free of cost with this scheme. Therefore we do not find any misrepresentative being made to the prospective consumers in regard to the scheme.”
The MRTP Commission however directed Dish TV to make sure it took some precautions as far as its electronic media campaign is concerned. The commission ordered it to “not carry any advertisement for its Set Top Box Free offer without indicating the Scheme of Rs 3990.” The MRTP Commission accepted that Tata Sky being a competitor had no locus standi to file a complaint against Tata Sky under section 36A. It also decided that Dish TV's plea that "Sajag Upbhoghta" and the consumer Hari Shankar are put up by Tata Sky be investigated / examined as part of the ongoing trial.
Tata Sky in its arguments had alleged that set top boxes are not provided free by Dish TV.
While Dish TV had argued that its Rs 3990 scheme has the facility of free set top box and it has been clearly indicated in the advertisements in the print media.
Source: Indiantelevision.com's > Digital Edge > MRTP Commission favours Dish TV over row on free set top box ad
The Commission passed an order favouring Dish TV as far as its print ads were concerned. It said, “As far as the advertisement in the print media is concerned which carries Dish TV’s advertisement, "Aaj Ki Taja Khaber” that offers free set top boxes; on a close scrutiny of these advertisements we notice that all such advertisements carry the payment scheme of Rs 3990 in a box. It is obvious that prospective consumer who reads the details of the advertisement will be aware of the payment plan of Rs 3990 printed in the box alongside the advertisement and will reasonably conclude that the set top box is offered free of cost with this scheme. Therefore we do not find any misrepresentative being made to the prospective consumers in regard to the scheme.”
The MRTP Commission however directed Dish TV to make sure it took some precautions as far as its electronic media campaign is concerned. The commission ordered it to “not carry any advertisement for its Set Top Box Free offer without indicating the Scheme of Rs 3990.” The MRTP Commission accepted that Tata Sky being a competitor had no locus standi to file a complaint against Tata Sky under section 36A. It also decided that Dish TV's plea that "Sajag Upbhoghta" and the consumer Hari Shankar are put up by Tata Sky be investigated / examined as part of the ongoing trial.
Tata Sky in its arguments had alleged that set top boxes are not provided free by Dish TV.
While Dish TV had argued that its Rs 3990 scheme has the facility of free set top box and it has been clearly indicated in the advertisements in the print media.
Source: Indiantelevision.com's > Digital Edge > MRTP Commission favours Dish TV over row on free set top box ad
