AddThis Updates (Now owned by Oracle)

[Sushubh]

Clearspring Technologies acquires AddThis Clearspring Technologies has announced their decision to acquire AddThis. Clearspring excels in providing web enabled widgets while AddThis enables social sharing of links. Market analysts claim that AddThis is more popular than Del.icio.us and ShareThis.com. Del.icio.us is owned by Yahoo. The two companies did not reveal the financial aspects of this acquisition deal. Clearspring Chief Executive [...]

Clearspring Technologies acquires AddThis

 

[Sushubh]

AddThis has new updates for its users

 

[Sushubh]

Coupon: ProBirthday

Create personalized experiences — Cater the message or action based on your visitors' source, interests and behavior
Increase your conversion rates — Target the right message to the right person and increase your conversion rates
A/B test multiple messages — Pro users can set up multiple Custom Messages targeting various audiences
Use a custom image — The newest feature of Custom Messages, add an image to the background to match your sites aesthetic

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[Sushubh]

Oracle and AddThis

On January 5, 2016, Oracle announced that it has signed an agreement to acquire AddThis, a leading provider of publisher personalization, audience insight and activation tools that powers 15 million websites and enables unmatched audience segment quality, scale and insight.

Oracle Data Cloud is the fastest growing global Data as a Service (DaaS) business, operating the most accurate data ID Graph™ to enable understanding of consumer behavior across all media channels. Oracle Data Cloud ingests third-party data, extracts value, and activates the data to drive insights and harness this knowledge for targeting, personalization and measurement. With the addition of AddThis, Oracle Data Cloud’s offering is expected to deliver unprecedented levels of audience insight, measurement and reach.