After Chutti TV, Sun Network to launch kids’ channels in Malayalam, Telugu, Kannada

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After Chutti TV, Sun Network to launch kids’ channels in Malayalam, Telugu, Kannada

February 20, 2008


After consolidating its position in the kid’s television space with Chutti TV, Sun Network is set to roll out kid’s channels in Malayalam, Telugu and Kannada languages. The Malayalam channel will be called Kochu TV, while the Telugu channel will be known as Khushi TV. The Kannada channel has been christened Chintu TV.

Speaking on the new channels from Sun Network stable, Kavitha Jaubin, Channel Head of Chutti TV, said, “We will be launching all the three channels in the next couple of months.”

“Sun Network always had a unique style of approaching the people. Since these kids’ channels are also from Sun TV’s umbrella, they will definitely do well. These channels would not be exact prototypes of Chutti TV, on the contrary, they would be customised to suit the needs and moods of the children in Kerala, Karnataka and Andhra Pradesh. Besides offering international content, we would strive to be as local as possible,” Jaubin further said.

She claimed that Chutti TV had been doing extremely well since its launch. “We never expected this much response to a kid’s channel in Tamil Nadu. In a short span of time, Chutti TV has mesmerised the children and we intend to replicate the same success formula in other languages,” Jaubin added.

As of now, all the content aired on Chutti TV, except for some cartoon shows, are produced in-house, and Chutti TV is planning to outsource the content in the future. “Several production houses are approaching us but, we are waiting for some really good content. As of now, most of the shows on Chutti TV are entertainment-oriented, but in the future we would like rev up the content with a few informative shows,” Jaubin said.

It may be recalled that Kalanithi Maran promoted Sun Network had launched the 24-hour kid’s channel Chutti TV on April 29, 2007.

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HI Viki Thanks for your good newsWelldone keep it up:yahoo:
 
prakash i think there is a very big kids market in kerala now a days kids enjoying only video (actaully that is enough) but if the voice is also in our language its more sweeter
 
Before the launch of Chutti TV in Tamil, all kids were adict to Jetix, Pogo and cartoon network. Now most of them like Chutti TV even in Villages and Towns also eventhough CN and Jetix provide dubbed content. So SUN will again prove it in Telugu, Malayalam and kannada:thumbsup:
 
@Prakash, In may of the posts and threads i have seen that you think only for yourself.Sorry to say this. If you remember, in olden days kids are addicted to cartoon shows which came in DD though in HINDI ( IN SOUTH). But when CN, POGO and all came, they moved to that channel. Might be they felt English is better than HINDI. After Chutti TV arrival, they are wonder to see the same programs in their own lanugage. (Example, DORA THE EXPLORER, TOM & JERRY , POWER PUFF GIRLS) So, definately launching Kids channels in their own lanugage will be the succssful one. YOU MAY WATCH ONLY GYAN DARSHAN..... BUT NOT ALL.
 

kids channel?well,do we need it really in malayalam?I dont think so.kids are addicted to CN,disney et al.
may be in tn it will work with local dub,but..
No @prakash, nowadays most of the kids in 3-10 yr range, in Kerala (except those hi-fi, boarding grown kids) are addicted to chutti TV, though its in Tamil. Thats because the content of chutti TV revolves around the local culture which, the kids will be able to understand more. For eg. for a 5 year old, its easier to understand why people celebrate Diwali rather than wondering what the hell is thanks giving day. To add more, the medium is Tamil which will have more words which the kids will understand than the Yankee English. I feel that the kids should watch more English shows which will help improving their English, but it hardly happens nowadays.
 

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