^ All those address and identity proof checks have been put in place to ensure that these media are not used for criminal activity and if they have then it can be tracked back to the criminal.If the Airtel mktg guy is bypassing that and flouting the law, he is only helping criminal activity, terrorism, etc. You may be legitimate but now you know the loophole available for the wrong people. Now will you do something about it or just take advantage and when there is a terrorist incident in future we can all keep ranting about how the cops are useless, govt. is useless etc.