Airtel, Asklaila kick off free search on mobile, DTH

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Has anyone tried this? Is it good?

Source: Economic Times

NEW DELHI: Looking for that Thai restaurant or a school address in the city? Try Asklaila.com on your Airtel mobile. India’s largest mobile
operator Airtel on Wednesday announced a partnership with local search engine Asklaila.com. With this free service, about 21-mn Airtel subscribers in six cities will be able to search via mobile, DTH or internet (on Airtellive.com) across 400 different categories.

“It’s a consumer service whereby Asklaila.com has mapped local business listings in six cities—Mumbai, Delhi, Kolkata, Hyderabad, Chennai and Bangalore. We will be expanding our local search to 13 cities by 2008-end,” says Bharti Airtel CMO Sanjay Gupta. It offers another service for subscribers. If you want to save those mobile call bills while dialling a pizza outlet or a shop, you can make them toll free. With a free call feature available on all paid local listings, the advertiser will pay for the local call.

The local search for most categories will also be available on Airtel DTH service. An interactive menu (developed by Infosys) shows the options for various categories on the TV screen which has an Airtel DTH service. For mobile [COLOR=blue ! important][COLOR=blue ! important]phones[/COLOR][/COLOR]
, Airtel is offering the service through SMS or by USSD (unstructured supplementary service data) SMS service.
 

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