O teri.. kal hi 2G recharge karaya tha Airtel ka. Aaj karta to 7 days ki jagah 30 days ka milta.What happened here is a good thing. This is nothing but simple competition at play. I understand that telecom operators are under tremendous pressure but the validity of many plans and schemes were ridiculous especially in 2G. There are many users who don't even completely use the data provided with a recharge and the validity is too short for them. These users have to recharge again just to remain connected. In other words there were no good plans for light users.What impact does this have on revenue per subscriber for the operators? Negative, from users like me who use limited data as companies will get less revenue from them as they will now recharge less frequently. Positive, from the point of view that number of new mobile internet users who otherwise would not recharge considering that the plan's validity was ridiculous and would simply prefer Broadband or cybercafe. Also positive, from the new subscribers, who choose one operator over another because they started/have this new plan.