Airtel Unlimited 4G + 5G Plan with 300 GB Data at ₹399/₹449 (28-Day Validity)

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Like? And don't tell me that "I run out of data when I need it the most."
People were fine for a very long time with daily data, and crossing the limits does not mean your internet access is shut. It's merely throttled.

PS: This does not mean that I am all-in for FUP. But for a densely populated country like India (we are at the No. 1 position!), FUP is a simple break-fix.
 
The problem is that FUP is often used to hide capacity-planning gaps rather than acting as a genuine break-fix mechanism. A throttled connection today doesn’t translate into a usable internet experience. I understand that no provider is running a charity, but marketing capped plans as “unlimited” crosses into misleading advertising, especially for old users. Large providers will scale aggressively when it impacts their own internal or enterprise use cases, yet restrictive policies are normalized for consumers.

We rank highly on paper in many metrics, but the ground reality often tells a very different story.
 
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If you think FUP under the guise of "unlimited" is not a thing outside of India, then you are sorely mistaken.
Example:
  • In the UK, EE advertises its data plans as unlimited; however, under the T&Cs, the soft limit is 600 GB. It also has a fixed throttle of 10 - 100 Mbps (based on the plan you select) by default.
  • In the US, T-Mobile advertises its data plans as unlimited; however, under the T&Cs, the soft limit is 50 GB. This has further degradation as you use more data.
  • In Ireland, Eir advertises its data plans as unlimited; however, under the T&Cs, the soft limit is 120 GB.
  • German provider DT has truly unlimited data, but that costs 50 Euros+. Do you really want to pay even 50% of that?
  • Australia, being a first-world country, has some of the worst data caps and throttles.

While you might think that FUP is used to hide "capacity-planning" gaps, that is wrong. ISPs (at least in India) have a mostly underused capacity. However, they'd rather sell that to their business customers as "dedicated/premium" bandwidth, rather than to a retail user paying pennies.

Large providers are willing to scale for enterprise because they know there's a greater profit to make in the end. Retail consumers often don't come with the same benefits, so why would one destroy their balance sheet with a guarantee?
 
"360 GB Monthly (300GB and 30GB/addon)"

Does this mean it'd be a 360 GB pool for the entire family?
It seems existing postpaid users have been auto-migrated; they also removed the option to set data limits and view data usage for child numbers from the app.
 
It is 300GB 4G+5G combined. Just yesterday they transitioned my plan from normal to Unlimited and my sim got capped to 128Kbps cuz I had already used 320-330GB 4G+5G combined after I got temporary access to SA.
Screenshot-20260302-224412-Speedtest.png
 
Also I had 260GB 4G data before the Plan change which was unused and once this Fake Unlimited got activated I'm stuck with 128Kbps for rest of the bill cycle.
 
@Lolita_Magnum
German provider DT has truly unlimited data, but that costs 50 Euros+. Do you really want to pay even 50% of that?

Yes, but in India none of the telecom companies give german salaries to its employees. If the employee is getting only 10% of the German counterpart why would I need to pay the same or 50% for the true unlimited data?
 
@minuteman

Since airline staff in India earn less than in Germany, flight tickets should cost 10% of Lufthansa's. Why isn't that true?

Employee salaries are usually the smallest part of a telecom's capex. The real costs come from spectrum auctions (India's the most expensive and one of the highest globally), tower rollout, fiber backhaul, power, site rentals, and debt repayment.
All of these costs, except spectrum auctions, are about the same globally. Germany can easily offer "unlimited" due to higher ARPU, while India has less than 10% of that.
 
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