Amazon India to spend Rs. 100-150 crores on advertising this financial year!

[Sushubh]

Partay!!!

Amazon earmarks Rs 100-150 crore for advertising on TV, print and online in FY15 - The Economic Times

Amazon.com, the largest online retailer in the world, has launched an advertising blitzkrieg in India with a budget that not only dwarfs all its local peers but is also comparable with the country's largest retailer Future Group's ad spends.
Amazon India, which started marketplace operation just about a year ago, plans to spend Rs 100-150 crore on advertising this fiscal year, a person with direct knowledge of the company's marketing initiatives told ET. India's largest e-commerce firm Flipkart's annual advertising budget is estimated at about Rs 75 crore while Future Group's Big Bazaar is expected to spend an unprecedented Rs 250 crore this year.

 

[aviral sangal]

Amazon ads are nice. Today morning saw an ads depicting easy returns. Nice concepts. And they are continuing a story line

 

[ssparikshya]

After all it Amazon !!! BUT FUC$4$ FDI POLICES IN INDIA

 

[chaibiskutbhai]

They would do well to divert half of that amount towards discounts which would give them more customers.

 

[Sushubh]

That would not generate the brand value it needs to take on Flipkart.