In an attempt to increase its viewership in the country, Animal Planet will launch a parallel 24-hour Hindi feed from April this year. "We will start a dual Hindi feed. Animal Planet will be able to reach a lot more homes and we can increase our advertising revenues," said Discovery Networks managing director Deepak Shourie
Animal Planet is already available in English but there is growing pressure on networks to offer their service in Hindi as well so that they can widen their penetration in mass markets. Discovery and National Geographic already offer a Hindi service to viewers.
The channel also has plans to show some India-centric shows in the months to come. Some of them include Riding the Cobra Express with Jeff Corwin, Tigers of the Sunderbans, Ghost of the Ganges, When Bamboo Flowers, In Search of King Cobras and Chasing Nature.
Indiantelevision.com > News Headlines > Animal Planet to launch Hindi feed
Animal Planet is already available in English but there is growing pressure on networks to offer their service in Hindi as well so that they can widen their penetration in mass markets. Discovery and National Geographic already offer a Hindi service to viewers.
The channel also has plans to show some India-centric shows in the months to come. Some of them include Riding the Cobra Express with Jeff Corwin, Tigers of the Sunderbans, Ghost of the Ganges, When Bamboo Flowers, In Search of King Cobras and Chasing Nature.
Indiantelevision.com > News Headlines > Animal Planet to launch Hindi feed