KHANNA-IYENGAR-BAHL'S 'TOPPER' CHANNEL
India has one of the most competitive educational environments. To tap this demand, Greycells18 Media Pvt. Ltd, a joint venture between Raghav Bahl, the promoter of media group Network18, and three other media professionals will launch Topper
TV.
The company has already started building up content. The channel will air programs on subjects such as math, physics and chemistry. The programming would largely be exam-centric and prepare students for various competitive tests.
Topper TV is expected to launch in March-April this year, though its not clear if regulatory approvals have come through yet.
Greycells18 Media Pvt. Ltd has been promoted by Bahl in association with Shantanu Prakash, the promoter of Educomp Solutions Ltd, a company that provides technology-driven learning solutions; Sunil Khanna, who has headed the DTH ventures of Reliance - ADA (still to launch) & DishTV; and Shricharan Iyengar, former vice-president of sales and marketing at ESPN Software India Pvt Ltd, a sports broadcaster.
When queried, Network18 CEO Haresh Chawla said, "We are launching an education channel but we can't share much details right now."
Network18 runs CNN-IBN and CNBC-TV18. Most of the content production for the new channel has been outsourced primarily to three production houses-Miditech Pvt. Ltd, Entertainment Solution Providers Pvt. Ltd (ESP) and Tangerine Digital Entertainment.
Miditech will provide content on mathematics, ESP on physics and Tangerine on chemistry.
Satellite & Cable TV