It seems DTH operators are now trying to milk users by adding channels which are more for selling their products rather than the main purpose of channels which users want - namely good value entertainment for money.
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Yatra.com launches 'Travel Active' on Dish TV
New Delhi (PTI): Travel portal Yatra.com has partnered with direct-to-home company Dish TV for launching an interactive service 'Travel Active' which will enable Dish TV viewers book holiday packages through their TV sets instead of the internet.
'Travel Active' is a service offering Dish TV viewers a user interface to plan their holidays. Its subscribers would get special deals and additional discounts on every domestic and international flight booked through this service, Yatra.com said in a statement.
"Travel Active service offers huge benefit to over 5.5 million Dish TV subscribers, as they are now enabled to view, search and book the best selling holiday packages and purchase international and domestic airline tickets at discount prices through their TV remote," Dish TV Chief Operating Officer Salil Kapoor said.
"Dish TV's pan-India reach will help Yatra.com extend its services to mass consumers, who are still not familiar or comfortable with internet," Yatra.com Chief Executive Officer and co-founder Dhruv Shringi said.
The Hindu News Update Service
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Yatra.com launches 'Travel Active' on Dish TV
New Delhi (PTI): Travel portal Yatra.com has partnered with direct-to-home company Dish TV for launching an interactive service 'Travel Active' which will enable Dish TV viewers book holiday packages through their TV sets instead of the internet.
'Travel Active' is a service offering Dish TV viewers a user interface to plan their holidays. Its subscribers would get special deals and additional discounts on every domestic and international flight booked through this service, Yatra.com said in a statement.
"Travel Active service offers huge benefit to over 5.5 million Dish TV subscribers, as they are now enabled to view, search and book the best selling holiday packages and purchase international and domestic airline tickets at discount prices through their TV remote," Dish TV Chief Operating Officer Salil Kapoor said.
"Dish TV's pan-India reach will help Yatra.com extend its services to mass consumers, who are still not familiar or comfortable with internet," Yatra.com Chief Executive Officer and co-founder Dhruv Shringi said.
The Hindu News Update Service