The group conceives, designs, executes and memeifies many of the party’s campaigns — including “Main bhi Chowkidar”, “Nation with NaMo”, and “Bharat Ke Mann Ki Baat” — and makes them viral across a network of Facebook pages with millions of followers. Nation with NaMo and Bharat Ke Mann Ki Baat are co-ordinated online and offline campaigns in which speeches, rallies and public events in the physical world are quickly turned into digital content for online platforms. The pages are designed to look like Modi fan pages, rather than the work of ABM or the BJP.
