Although the phone is good but Asus is late to launch it here, the same phone was launched in global market in May last year . Asus is not serious about indian market as they are not interested to assemble phone here and take benefits of make in india programme. My guess these units are also imported like their past budget segment ones and this is the reason they have priced it quite high. Overall the sales for this one will be low until they decrease the prices.
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