AT&T Sponsored Data Platform

[Sushubh]

AT&T Thumbs Nose at Net Neutrality With 'Sponsored' Bandwidth Scheme | Threat Level | Wired.com

AT&T announced a new scheme today that allows app-makers and websites to pay for the bandwidth you consume using their services — a move digital rights activists say breaches the spirit of net neutrality. AT&T, however, touts the program as a “win-win” for business and consumers. Ralph de la Vega, the company’s chief executive, says applications with a “sponsored data” icon will allow consumers to “know the data related to that particular application or video is provided as part of their monthly service.”Other wireless carriers are likely to follow suit, Bergmayer said. Verizon was reportedly in talks last year with ESPN over a similar program.

Net neutrality is under attack

 

[naveen_reloaded]

Isnt there a good saying , "If You're Not Paying for It; You're the Product" ? High time its been reminded to those who are supporting this non-sense.
What i think is , even if it fails in US , i think our beloved Ai**** will gladly grab it and throw it on its users... I am waiting for it to happen here in india sooner. Given the almost brain dead IT department of Govt , i dont think they will know or differentiate what is net neutrality and what is commercial entity.
In fact in some cases its already happening with FB mini data packs on airtel iirc.