Big Vape: The Rise and Fall of Juul (2023)

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The story of the controversial e-cigarette company Juul which transformed from scrappy tech startup to multi-billion-dollar tobacco company and in the process helped spark what top health authorities labeled an epidemic of youth addiction in America.

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BIG VAPE tells the high-drama, rags-to-riches story of the controversial electronic cigarette company Juul which transformed from a scrappy Silicon Valley tech start-up run by two idealistic Stanford graduate students intent on making the world a better place into a multi-billion-dollar tobacco company that sparked an epidemic of youth addiction and lung disease.
 
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