Danny Boyle's Oscar-winning film "Slumdog Millionaire" didn't just garner rave reviews and worldwide acclaim, it also triggered a change in the way Indian movies are being distributed.
The film was one of the first to be shown on the direct-to-home (DTH) platform in January barely a few days after its release in India, and sold more than 150,000 pay-per-views within the first three days.
"Slumdog made the industry sit up and take notice that DTH was a platform that could be taken seriously," says Vikram Mehra of Tata Sky, one of India's leading DTH operators.
Bollywood's latest offerings in living rooms via DTH | Entertainment | Industry | Reuters
The film was one of the first to be shown on the direct-to-home (DTH) platform in January barely a few days after its release in India, and sold more than 150,000 pay-per-views within the first three days.
"Slumdog made the industry sit up and take notice that DTH was a platform that could be taken seriously," says Vikram Mehra of Tata Sky, one of India's leading DTH operators.
Bollywood's latest offerings in living rooms via DTH | Entertainment | Industry | Reuters