Digital Consent Acquisition

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Implementation of Digital Consent Acquisition (DCA) under TCCCPR-2018

Various entities such as banks, other financial institutions, insurance companies, trading companies

pib.gov.in

Various entities such as banks, other financial institutions, insurance companies, trading companies, business entities, real estate companies, etc. send commercial messages to telecom subscribers thorough SMS or voice calls. These entities are referred to as Principal Entities (Pes) or Senders in Telecom Commercial Communications Customer Preference Regulations, 2018 (TCCCPR-2018).

TRAI in its endeavour to curb the menace of spams through Unsolicited Commercial Communications (UCC) has taken various measures in recent past. In this pursuit, TRAI issued Direction dated 02.06.2023 under TCCCPR-2018 to all the Access Providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to register customers’ consent digitally across all Access Service Providers and Principal Entities.