Lifestyle channel Discovery Travel and Living (DTL) is weighing the options of launching a Hindi feed in addition to its existing English feed. "DTL is looking into the possibility of having a Hindi feed. We feel there is a market for the channel in the second-rung markets, which is being underestimated. After all Ludhiana has the most number of Mercedes Benz owners in the country. People in these cities have money to spend, are aspirational and have a desire to emulate lifestyles," said Discovery MD Deepak Shourie.
Speaking on DTL, Shourie said the channel would be airing the homegrown show Adventures of the Ladies Tailor every Sunday at 8:30 pm from 16 March.
For the show, the channel has tied up with fashion designer Manish Arora who will host the six-part show.
Indiantelevision.com > News Headlines > DTL mulls Hindi feed; launches local show with fashion designer Manish Arora
Speaking on DTL, Shourie said the channel would be airing the homegrown show Adventures of the Ladies Tailor every Sunday at 8:30 pm from 16 March.
For the show, the channel has tied up with fashion designer Manish Arora who will host the six-part show.
Indiantelevision.com > News Headlines > DTL mulls Hindi feed; launches local show with fashion designer Manish Arora