In a bid to increase its reach to customers, Dish TV, country's leading direct to home (DTH) service provider has tied up with Mumbai based Raj Travels, a surface passenger transport company.
\"The tie up will provide Dish TV connection to all the buses of Raj Travels, which will enable the travelers to watch it while traveling.\" said Deepak Mehrotra, senior Vice-president, Dish TV India Limited.
Dish TV has developed special antenna for such vehicles and it will be attached to the bus on its top. Unlike the existing curve, the newly developed antenna is flat, hence it does not spoil the shape of the vehicle. The same could be attached to passenger vehicles too, he said.
While the DTH market is expecting more players such as ADAG group and Sun TV, Dish TV launched its new scheme in which the company is offering free set top box to its customers opting for annual subscription.
When asked whether the decision is taken because of expected competition from Sun and ADAG, Mehrotra said, \"You could say like that\".
Dish TV ties up with Raj travels | Televisionpoint.com News
\"The tie up will provide Dish TV connection to all the buses of Raj Travels, which will enable the travelers to watch it while traveling.\" said Deepak Mehrotra, senior Vice-president, Dish TV India Limited.
Dish TV has developed special antenna for such vehicles and it will be attached to the bus on its top. Unlike the existing curve, the newly developed antenna is flat, hence it does not spoil the shape of the vehicle. The same could be attached to passenger vehicles too, he said.
While the DTH market is expecting more players such as ADAG group and Sun TV, Dish TV launched its new scheme in which the company is offering free set top box to its customers opting for annual subscription.
When asked whether the decision is taken because of expected competition from Sun and ADAG, Mehrotra said, \"You could say like that\".
Dish TV ties up with Raj travels | Televisionpoint.com News