Dishtv , India’s leading direct-to-home company and part of the biggest media conglomerate – Zee group, has announced free set-top-boxes to its future subscribers. Dishtv's decision is likely to hot up Indian DTH services.
“We believe in foreseeing the future and setting new trends in the market. Right from The first satellite channel Zee to the first entertainment park, EsselWorld and the very recent cricket initiative ICL, among a host of others, the belief is to change the tide and create new footprints. The dishtv initiative of announcing boxes free, for the first time in India, will also set a benchmark and put the DTH revolution into high momentum ,” Subhash Chandra ,Chairman and founder of Zee
TV and Essel Group, and visionary behind dishtv said.
Dishtv’s multiple price point strategy continues where a consumer can get started at 2490 for 3 months of maxi package, with 42 movies worth 2490 free or 2990 for 6 months of maxi package with 50 movies worth 2990 free.
\"This is a consumer offer where he can get his box totally free by simply paying a years’ maxi sub scri ption ,installation and activation charges. Not only this, in addition to the free STB, he will also enjoy 67 free movies on MOD worth Rs 3990, equivalent to the entire value invested by him initially. Thus, the consumer stands to enjoy Rs 10,480 worth value on an entry price of Rs 3990, i.e. 2.6 times his investment,\" a Dishtv spokesperson said.
Announcing this market defining move in Delhi, Jawahar Goel, Managing Director of dishtv said, “dishtv has once again exhibited its leadership stance through this unprecedented consumer offer. As always, our strive for consumer delight, and making this fabulous technology more accessible to the masses across this country, has been the inspiration behind this move. We are extremely gratified with the response we have received so far, from our viewers and are hopeful that this one will redefine the way the category functions.”
Commenting on this initiative, the brand ambassador of dishtv, Shah Rukh Khan displayed a high level of enthusiasm in creating the advertising proposition. His spiel to viewers asking them to “ at least now, stop being santusht, as there is really nothing more to wait for ! In true dishtv parlance, “Wish Karo, Dish Karo” is simply a free box away.
In order to cater to a larger segment of viewers, whose need for entertainment is limited to regional and sports channels, the new consumer scheme also provides an option for the consumer to join in at freedom plus package. At freedom plus he can enjoy 6, 12 or 18 months of initial sub scri ption for the price points of 2490, 2990 and 3990 respectively along with the same free movie offer.
With the need for digital entertainment sweeping across the country and huge aspiration to own a personal dish, the new dishtv consumer offer, breaks all barriers for adoption and makes it very easy for new users to embrace this new-age technology.
To study trends from DTH platforms across the world, this one initiative has been the biggest landmark that has given a large fillip to DTH adoption and growth, country after country. The Indian market would react even more positively, given its higher level of price sensitivity.
These unique offers from dishtv will ensure that every home across the nation, from biggest cities to smallest towns, will enjoy the best in digital equipment with over 185 channels in DVD quality and a host of value added services like movies on demand, active sports, active news and many gaming services.
The broadcaster community is only too happy to be on the country’s largest DTH platform, as is evident from the readiness of many new channels to pay carriage fee in order to be available to the 3 million ( and rapidly growing) subscriber base of dishtv.
Essel Group - the parent company of the Zee Network – has launched this product - dishtv. It aims to be an Entertainment Provider and harbinger of the new age media in India. In a short span it has on its platform 185 National and International channels with registered 3 million subscribers, which is growing. dishtv offers the flexibility in content and channel packages so that the subscribers can choose and customize their own channel bouquets giving them complete power and independence. dishtv has a vast distribution network of about 575 distributors & 38,000 dealers that spans around 4400 towns across the country.
Direct-to-home (DTH) television services deliver television channels directly to consumer’s homes via satellite without any need of a local cable service provider. Dishtv, India’s first DTH service provider, entertains the viewers with 165 television and 20 audio channels offering a superior picture and sound quality. With channels for the sports enthusiast, from daily dose of soaps to news, from a bevy of cartoons to infotainment, from a plethora of
music channels to movie channels - its all happening on dishtv. With the complete Zee bouquet of channels, the One Alliance bouquet, and the Star bouquet, it offers the complete range of channels to its subscribers. dishtv also offers to its subscriber’s exclusive international channels such as Boomerang, TCM, and MGM.
Dishtv Hots Up DTH Biz, Announces Free Set Top Boxes, Movies
