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Zee group, the pioneer of DTH (direct-to-home) platform in India, is ready to roll out its services in sports utility vehicles (SUVs) across the country.
According to a Dish TV official, talks are on with car manufacturing companies such as Tata Motors, Honda and Ford Motors. These companies have completed successful trials, costing Dish TV an additional $500.
Dish TV has already provided services in special trains and Kingfisher Airlines. The hardware, priced at about $1500, is sourced from companies in Israel and Germany.
\"The car manufacturers have expressed their interest in the services. Though the trials have been done successfully, we are yet to start it commercially as the deal has not yet been signed,\" the official said.
\"The market is positive in India, but we have not yet started aggressive marketing here. The scenario will change once we start it,\" he said.
Meanwhile, Dish TV has added 2,85,000 new subscribers during the fourth quarter with a total of 1.04 million in FY 2008. At present, the DTH service provider has 59% marketshare in India. The official, however, added that besides the hardware cost, consumers will have to shell out charges for their respective packages. About 15 Mercedes in India are using mobile Dish TV at present.
The Financial Express
According to a Dish TV official, talks are on with car manufacturing companies such as Tata Motors, Honda and Ford Motors. These companies have completed successful trials, costing Dish TV an additional $500.
Dish TV has already provided services in special trains and Kingfisher Airlines. The hardware, priced at about $1500, is sourced from companies in Israel and Germany.
\"The car manufacturers have expressed their interest in the services. Though the trials have been done successfully, we are yet to start it commercially as the deal has not yet been signed,\" the official said.
\"The market is positive in India, but we have not yet started aggressive marketing here. The scenario will change once we start it,\" he said.
Meanwhile, Dish TV has added 2,85,000 new subscribers during the fourth quarter with a total of 1.04 million in FY 2008. At present, the DTH service provider has 59% marketshare in India. The official, however, added that besides the hardware cost, consumers will have to shell out charges for their respective packages. About 15 Mercedes in India are using mobile Dish TV at present.
The Financial Express
