Plan your dream vacation, get exclusive deals, book Hotels at special prices by just a click on your TV remote. Dishtv, India’s largest direct to home company and Yatra.com, a leading online travel company, today joined hands to launch ‘Travel Active’. ‘Travel Active’ is an innovative service offering Dishtv viewers an easy user interface to plan their holidays to top destinations of India.
Dishtv customers would get special deals and additional discounts on every domestic and international flight booked through ‘Travel Active’.
To book the travel services listed on ‘Travel Active’ service, the subscriber just needs to send an SMS to the number displayed on the screen.
Speaking on the occasion, Mr. Salil Kapoor, COO, Dishtv, said, “Travel Active service offers huge benefit to over 5.5 million Dishtv subscribers, as they are now enabled to view, search and book the best selling holiday packages and purchase international & domestic airline tickets at discounted prices through their TV remote. The convergence of the internet and TV medium provides an easy user interface that enables anytime access to life services. Dishtv is a market leader in providing premium content to its subscribers and it is our endeavor to keep offering content that is enriching and value adding to our discerning subscribers.”
“We strongly believe in offering ‘Sabse Zyaada’ (maximum) to our subscribers and our focus is on ensuring customer satisfaction through superior customer service and continuous innovation in value-added services, a potent tool for consumer engagement. Travel Active service reiterates Dishtv’s focus and commitment towards Customer Delight.” Salil Kapoor added.
Speaking on this breakthrough service, Dhruv Shringi, CEO& Co-founder, Yatra.com said, “We at Yatra.com are constantly looking at ways to be more accessible to our customers and help them choose the best travel services. This alliance will play a significant role in strengthening our commitment to make travelling smart and simple. Dishtv's pan India reach will help Yatra.com extend its services to mass consumers, who are still not familiar or comfortable with internet can now book travel from the comfort of their own living rooms using television remote control.
In India broadband penetration is very low in both urban and rural areas in comparison to TV penetration and in such a scenario DTH proves to be an effective medium to provide internet services on TV.
Dishtv customers would get special deals and additional discounts on every domestic and international flight booked through ‘Travel Active’.
To book the travel services listed on ‘Travel Active’ service, the subscriber just needs to send an SMS to the number displayed on the screen.
Speaking on the occasion, Mr. Salil Kapoor, COO, Dishtv, said, “Travel Active service offers huge benefit to over 5.5 million Dishtv subscribers, as they are now enabled to view, search and book the best selling holiday packages and purchase international & domestic airline tickets at discounted prices through their TV remote. The convergence of the internet and TV medium provides an easy user interface that enables anytime access to life services. Dishtv is a market leader in providing premium content to its subscribers and it is our endeavor to keep offering content that is enriching and value adding to our discerning subscribers.”
“We strongly believe in offering ‘Sabse Zyaada’ (maximum) to our subscribers and our focus is on ensuring customer satisfaction through superior customer service and continuous innovation in value-added services, a potent tool for consumer engagement. Travel Active service reiterates Dishtv’s focus and commitment towards Customer Delight.” Salil Kapoor added.
Speaking on this breakthrough service, Dhruv Shringi, CEO& Co-founder, Yatra.com said, “We at Yatra.com are constantly looking at ways to be more accessible to our customers and help them choose the best travel services. This alliance will play a significant role in strengthening our commitment to make travelling smart and simple. Dishtv's pan India reach will help Yatra.com extend its services to mass consumers, who are still not familiar or comfortable with internet can now book travel from the comfort of their own living rooms using television remote control.
In India broadband penetration is very low in both urban and rural areas in comparison to TV penetration and in such a scenario DTH proves to be an effective medium to provide internet services on TV.