Diwali sales might be affected due to global chip shortage

[Navjot Singh]

Not a very happy Diwali: Chip shortage spirals beyond cars to laptops, phones and TVs

Supplies of laptops, smartphones, large-screen televisions and premium appliances have further slowed down in the past two weeks, accentuating concerns that sales in the forthcoming festive season may be hit.

economictimes.indiatimes.com

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The global shortage of semi-conductor chips, continuing congestion in Chinese ports due to Covid quarantine policies and shortage of containers have all contributed to the poor supply situation of finished electronic products and their components used for local manufacturing.

Several leading retailers said they are getting 20-40% less stock across categories than what they have ordered for. In contrast, even a few weeks back the supply shortage was just 10-12%. Even in ecommerce marketplaces, there is an acute shortage of tablets, large appliances and some models of laptops, industry executives said.