Do you use Interactive (ACTIVE) services on TV?

[SVK]

After launch of Digital Cable/DTH/IPTV now we are getting introduced to many interactive (aka ACTIVE) services on TV. The services includes for Sports, News, Games, Kids, Matrimony, Finance, Shopping.As it is still in initial phase, many people are not aware of its benefits, as most of us consider TV as medium of entertainment, and this belief is still there in developed countries too which had interactive services from long time.So lets just know thoughts about interactive services on TV.Please vote and comments on your experience about it