DTH players against six month lock-in for dropping of channels

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DTH players against six month lock-in for dropping of channels

DTH operators feel that the six-month lock-in for the channels that they are offering to a subscriber in a package is too long.

Bharti Telemedia, which operates Airtel Digital TV, said that DTH is an extremely competitive industry with the presence of seven operators and it should be guided through self regulation. Market forces should be allowed to develop strategies in the best interest of the consumer as well as the industry.

Dish TV, Big TV and Bharti Telemedia were offering their comments to the Telecom Regulatory Authority of India on the consultation paper the sector regulator wants to come up with on 'Quality of Service' (QoS) issues for direct-to-home services.




Essel Group’s Dish TV, which has the largest subscriber base, wants "better flexibility" while stating that "channels of a subscriber shall not be changed for such period for which the subscriber has subscribed for the DTH services."

Reliance’s Big TV said that a rigid regulation on dropping of channels will "neither be in the interest of consumer nor in the interest of the DTH operator." There is, thus, a need to have a flexible approach in this regard. A broadcaster can withdraw its channel by giving a six-week notice, which is a reasonable period for dropping a channel.

On the issue of a channel ceasing to be available on a particular DTH platform, the operators said there should not be any price reduction or rebate to the subscriber.

Bharti said whether the situation warrants reduction of charges consequent to drop in channel may be left to the concerned service provider, who would alone be privy to the actual charges of the package and rate payable to the broadcaster for the relevant channel.

Dish TV also agreed that there should not be any reduction / refund of the subscription fee to the customer more so because more often than not, the removal of channel takes place "because of the circumstances beyond the control of DTH operator and the reasons of such removal mostly pertains to the broadcaster."

Big TV said an alternative channel of similar ratings could be provided to the subscriber. If not, then a rebate on pro-rata basis can be calculated for the remaining period of the subscription, for which the payment has already been made.

The DTH operators also provided their views on visiting charges for “no signal” complaint by the subscribers, offering of annual maintenance contracts (AMCs) to the subscribers and availability of toll-free numbers for recharge calls for prepaid accounts.

The views to Trai's queries stretched to QoS issues like request for suspension of service for full calendar months and tariff plan or subscription package changes requested by the DTH subscriber from immediate effect or from the start of next billing cycle.

DTH players against six month lock-in for dropping of channels
 
Bharti Telemedia, which operates Airtel Digital TV, said that DTH is an extremely competitive industry with the presence of seven operators and it should be guided through self regulation. Market forces should be allowed to develop strategies in the best interest of the consumer as well as the industry.

very funny. when you force the customer to get a locked STB which cannot be used with any other service provider, there is no competition in the market.

dth industry is just minting while they can. in the end trai would have to step in and kick some solid ass.

also the broadcasters would have to be stopped from randomly increasing the prices on their channels. they should give enough time period to service providers to get the customers to pay for free channels.

i remember how CNBC just made their channels paid one fine day. started charging 25 bucks for a bundle of four channels.
 
These operators dont want to be bound to any terms, but binds customer completely. And TRAI does nothing to implement recommendations. TRAI is good just for mobile operators.
 
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