The consumer affairs department has moved a Cabinet proposal to bring e-commerce through all electronic modes, including through e-tailers such as Flipkart, Amazon, makemytrip, bookmyshow, and even direct selling under the consumer protection law. Moreover, if teleshoppers and e-tailers fail to take back defective items and return the amount paid by a customer within a month even after a request is made, action can be initiated against such players.
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More at Consumer Protection Act may get more teeth; new law may help you sue online retailers from your city
The department of industrial policy and promotion (DIPP) had taken up the issue of regulation of ecommerce retailers with consumer affairs ministry. Brick-and mortar retailers associations had represented to the DIPP after leading online sellers including Flipkart and Amazon offered deep discounts to promote sales.
Somewhere at Flipkart's offices, Bansals must be thinking ki kaash hamne Big Billion Day sale na rakhi hoti.