EVS Chakravarthy, CEO, YOU Telecom India gives an overview of the broadband industry

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) Many sectors are going in a cost-rationalisation mode and stalling business expansion plans. What's the case with the broadband industry?


The developments in the last one year has taught us many things, most importantly the need for being cost conscious. With capital hard to come by it became absolutely essential to resize costs to the current business
requirements.


Industry started looking inwards to cut unnecessary costs resulting in lean and fit teams. Productivity improvement became top priority as organisations retrained staff for multi skills to take on additional esponsibilities.


Due to recession capex prices have come down and this is good news for broadband players as we look forward to expand. Interestingly, successful companies have always expanded during downturn. Even in India we have many cases in steel, cement and other sectors.


2) How do you see this industry shaping up in the next two to three years?


I am very bullish about broadband in India. We can expect robust growth from companies with disciplined cost behaviour. Companies with good management will create value in the next three years irrespective of market
conditions. While ownership traits are very critical, people and teams will play a major role in creating value.


3) What kind of career opportunities are available in this industry?


Broadband is a service industry and requires people with multi skills. Increasingly, except for super specialist jobs, the role of specialists will diminish. That means people with quick learning abilities and skills and who
adapt newer and fast changing business situations better will be in demand.


In this industry opportunities exist in sales, network management, technical support, back office support, customer service & retention, marketing along with other corporate functions, finance, HR and accounts. However, HR will have to redefine its role as a function which creates value by enabling multi skilling. Need to identify profiles and roles that have synergies and potential to create value to the organisation.


4) What are some of the challenges HR professionals face in this industry?


As the scenario changes, HR needs to get out of traditional style of recruitment, compliance and training. HR is responsible for the most important asset i.e people. It should work towards enhancing the value of that asset which should be visible in the stock price.

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I am very bullish about broadband in India, Interviews,Times Ascent Online
 
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