Google Currents (Google+ for Enterprise)

In partnership with the Council of Fashion Designers of America, Google piloted a new shopping app built for Hangouts on Air that enables viewers to browse and buy items discussed by designers and retailers directly from the Hangout. In a pilot series called Shop the Hangout, designers Diane von Furstenberg, Rebecca Minkoff, Rachel Zoe and Marcus Wainwright & David Neville of rag & bone hosted shoppable hangouts with fans and fashion influencers to discuss their fall and holiday collections while customers shopped items through the Hangout on Air.
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