Serve AMP using signed exchanges
amp-dev.cdn.ampproject.org
Signed HTTP Exchanges | Blog | Chrome for Developers
Signed Exchanges allow websites to sign web content in the way that the content can be safely redistributed and verified where it was originally from.
developers.google.com
this was announced few weeks ago and seems to be rolling out. chrome on android is now sharing native site links instead of amp links. google discover app is also doing the same. eventually chrome is going to show actual site link even though actual content loaded is from amp links.