CABLE & DTH GROWTH
IN INDIA
u 137 Million TV Households By 2010
u 109 Million C&S Subscribers By 2010
(80% Penetration)
Reasons Why New Channels Are Being Launched
u Strong Growth In TV Ad Revenues
u Growth In The Number Of Cable And Satellite Subscribers
u Fragmentation Is Changing Audience Preferences
u Attract Advertisers With A Bouquet Of Channels
u Lure Of Increased Subscription Revenues
u Easy Availability Of Finance Due To High Investor Interest.
The going will not be easy for new broadcasters:
u The Bargaining Power Of Advertisers Will Increase
u Hiking Advertising Rates Periodically Would Be A Difficult
THE TV INDUSTRY
u TV Industry To Maintain A 17% Growth Rate
u Gross Revenue Projected To Double From Rs 20,800 Crores to Rs 40,500 Crores by 2010
u Not All The 350 Odd Channels Will Survive
CRISIL Estimates:
u Rs 60 Crores to set up a News Channel and
u Rs 2,50 Crores or more to set up a Hindi General Entertainment Channel.
If all announced plans materialise, at least 50 new channels by end 2009.
u Most Of These Will Be Free-To-Air
u Many Pay Channels Will Go FTA Because Of Advertisers' demands For Eyeballs & Excess Ad Time Slots Available.
DIGITAL PAY TV * Digital Pay TV Subscribers To Go Up From 3.2 Million As Of March 2007 To 25 Million By December 2010.
* 55% Of cable consumers' bills will either come down or remain at around the same level after implementation of addressability.
* If CAS Is Implemented Throughout Mumbai, Delhi, Kolkata, And Chennai, Central & State Government Tax Collections Will Increase By Around Rs 600 Crores.
DIGITALISATION * Digitalisation Is Inevitable, Especially In The Larger Cities.
* Digital Pay TV Subs Will Increase from the present 3.2 Million (March 2007) to 25 Million by December 2010.
CRISIL Research is India's largest independent, integrated research house
IN INDIA
u 137 Million TV Households By 2010
u 109 Million C&S Subscribers By 2010
(80% Penetration)
Reasons Why New Channels Are Being Launched
u Strong Growth In TV Ad Revenues
u Growth In The Number Of Cable And Satellite Subscribers
u Fragmentation Is Changing Audience Preferences
u Attract Advertisers With A Bouquet Of Channels
u Lure Of Increased Subscription Revenues
u Easy Availability Of Finance Due To High Investor Interest.
The going will not be easy for new broadcasters:
u The Bargaining Power Of Advertisers Will Increase
u Hiking Advertising Rates Periodically Would Be A Difficult
THE TV INDUSTRY
u TV Industry To Maintain A 17% Growth Rate
u Gross Revenue Projected To Double From Rs 20,800 Crores to Rs 40,500 Crores by 2010
u Not All The 350 Odd Channels Will Survive
CRISIL Estimates:
u Rs 60 Crores to set up a News Channel and
u Rs 2,50 Crores or more to set up a Hindi General Entertainment Channel.
If all announced plans materialise, at least 50 new channels by end 2009.
u Most Of These Will Be Free-To-Air
u Many Pay Channels Will Go FTA Because Of Advertisers' demands For Eyeballs & Excess Ad Time Slots Available.
DIGITAL PAY TV * Digital Pay TV Subscribers To Go Up From 3.2 Million As Of March 2007 To 25 Million By December 2010.
* 55% Of cable consumers' bills will either come down or remain at around the same level after implementation of addressability.
* If CAS Is Implemented Throughout Mumbai, Delhi, Kolkata, And Chennai, Central & State Government Tax Collections Will Increase By Around Rs 600 Crores.
DIGITALISATION * Digitalisation Is Inevitable, Especially In The Larger Cities.
* Digital Pay TV Subs Will Increase from the present 3.2 Million (March 2007) to 25 Million by December 2010.
CRISIL Research is India's largest independent, integrated research house
