THE GOVERNMENT plans to set up a special media cell to track content online, and counter news and comments that it decides are negative or provocative.
Last month, the National Security Council Secretariat (NSCS) proposed that a National Media Analytics Centre (NMAC) be created to keep monitor and analyse round-the-clock blogs, web portals of
TV channels and newspapers, and social media platforms such as Facebook, Twitter, Instagram and YouTube, among others.
“The government will keep a watch on the narrative in all such threads.
Every time a negative narrative surfaces, a possible counter would be initiated — through press releases, briefings or press conferences, depending on the intensity or standing of the post,” said sources.
