Indiantelevision.com > Media, Advertising & Marketing Watch > Karbonn Mobiles gets title sponsorship of Champions League T20 for Rs 150 mn
ESPN Star Sports, the commercial rights holder of Champions League Twenty20, has got Rs 150 million from handset manufacturer Karbonn Mobiles which has come in as title sponsor of the 2012 edition of the tournament.
The value of the deal is almost the same as Nokia had paid last year but much lower than Airtel's five-year deal for Rs 1.70 billion. Airtel had ended its title sponsorship deal after two years, realising that the Champions League Twenty20 (CLT20) event is yet to catch the fancy of the audiences.
As part of the new deal, Karbonn Mobiles will have rights to on-ground title sponsorship with all its entitlements. The tournament will now be called Karbonn Champions League Twenty20.
ESPN Star Sports, the commercial rights holder of Champions League Twenty20, has got Rs 150 million from handset manufacturer Karbonn Mobiles which has come in as title sponsor of the 2012 edition of the tournament.
The value of the deal is almost the same as Nokia had paid last year but much lower than Airtel's five-year deal for Rs 1.70 billion. Airtel had ended its title sponsorship deal after two years, realising that the Champions League Twenty20 (CLT20) event is yet to catch the fancy of the audiences.
As part of the new deal, Karbonn Mobiles will have rights to on-ground title sponsorship with all its entitlements. The tournament will now be called Karbonn Champions League Twenty20.