Marvel's 'The Inhumans' First Episodes to Screen at Imax Theaters Before Debuting on TV
With networks seeking to cut through the clutter of a television landscape projected to soon hit 500 original series, ABC has found a unique strategy: Go big. Really big.
On Nov. 14, the Disney-owned TV network said its straight-to-series order for Marvel drama The Inhumans will include a debut in more than 1,000 Imax theaters in 74 countries. The first two of the eight-episode series — about a race of superhuman heroes (among the more popular characters in the Marvel universe) — will run for two weeks starting Labor Day 2017 before airing as part of ABC’s fall lineup.
The deal marks the first time a TV series will have its premiere on the big screen. And it gives ABC a way to “event-ize” Inhumans in the crowded fall TV space, where launching a show is a multimillion-dollar investment. “We think this is a quadruple win — a win for Imax, a win for Marvel, a win for ABC Studios, and a win for ABC to launch a show in an innovative way and get attention,” Disney-ABC Television Group president Ben Sherwood tells THR. The Imax pact is the first of what Sherwood hopes will be several innovative ways to launch programming.