Third-party logistics players, which serve e-commerce industry, are collaborating with corner stores to serve neighbourhoods in smaller cities. And not to be left behind, e-commerce players are also building a network of hyper-local and city-specific courier services to widen their reach.
GoJavas, previously logistics arm of e-tailer Jabong, piloted a corner-store pick-up model for the company six months ago. The project is being tested across 39 towns. "The most important factor is to inform the customer as to how the product will be delivered. Kirana stores will be paid a set fee, details of which are yet to be decided," said Vijay Ghadge, COO of GoJavas.
IndiaPost is also said to be considering turning post offices into collection and distribution points to serve the interiors and rural areas.
Source
GoJavas and Jabong are separate now?
