i dont think there is need to put a *,any reasonably smart consumer wud know that STB CANT BE free for 160Rs plan because it just does not look affordable (for company). so either consumer wud really make sure abt it and then purchase. and since now a days everywhere there are plans (internet, mobile) so even DTH wud have plans, so smart consumer wud def realise that it MUST be for specific plan.whereas what Tata Sky does is hides the 1000Rs installation in ad.