THE MUTHOOT Group launched its FM radio station, Chennai Live 104.8 FM today. The company said that the first Talk Radio FM station focused on knowledge-centric and local content. Chennai Live 104.8 FM is specifically targeting the information and entertainment needs of Chennai’s intelligentsia.
The unique and proactive content format of talk radio station covers the analysis of all latest developments, events and happenings in Chennai, including striking social issues. Equal weightage has been given for content and entertainment to ensure that audience enjoys the mix.
Speaking on the occasion of the launch, George M George, executive director, Muthoot Group said, “the Muthoot Group has an unblemished 120-year track record, and the group’s success is a result of having a grass root level understanding of the local environment and the customer’s needs. We have used this knowledge to continuously come up with innovative products and services and we have successfully carved a niche for ourselves in today’s highly competitive business scenario. Chennai Live 104.8 FM is another such endeavor from our group to help meet the information and entertainment needs of Chennai’s knowledge seekers and success aspirants. We believe that the magic of radio will come back as Chennai Live reflects the true spirit of Chennai, while donning a global outlook.”
“Chennai Live is targeting the evolved intelligent Chennaite, who wants something more from the radio. It is meant for people who have a point of view and would like to participate or associate with the changing face of Chennai. Chennai Live 104.8 will change the outlook of the FM industry in India forever and we hope to provide a platform for Chennaites which would engage Chennai in a manner that we believe would enable change and reflect the aspirations of this intelligent audience,” said Prem Kumar, station head, Chennai Live 104.8 FM.
“The radio industry in India is in a nascent stage compared to other forms of media and there is tremendous scope and business potential. For an FM channel to succeed in its business environment, localised focus and social responsibility are some of the basic requisites. The Muthoot Group is in the right direction and it is perfect time to expand in to the media space. The quality of programmes and thoroughly researched content will make Chennai Live Station of choice and voice of the locals,” said Sunil Kumar, lead consultant to Chennai Live 104.8 FM and Managing Director, Big River Radio (India) Private Limited.
About Chennai Live
Chennai Live, 104.8FM, is a locally-involved radio station aimed at the enlightened and informed people of Chennai. The focus is on events, information and issues relevant to the life in today’s Chennai. The station features intelligent talk by way of discussions and debates with studio guests and listeners calling in. In between the stimulating exchanges, the station plays the best of Tamil and International music recorded over the years combined with the best songs of the moment. The philosophy of the station is to bring together the wide range of opinions and viewpoints existing in Chennai — a city with a profound history, a proud present and a bright future.The station has a team of presenters who are professional, challenging and provocative as well as fun and entertaining. They have the ability to engage and empathise with the city’s audience. The team is highly active and visible in the community with outside broadcasts (OBs) and live appearances to promote and support local events. This makes the listeners feel that this is their station for their city.
The station continuously interacts with senior professionals from such diverse fields as entertainment and media, industry, government and non-governmental organisations and other opinion leaders for their advice on the station’s programming policies.
Muthoot Group launches ‘Chennai Live 104.8 FM’
The unique and proactive content format of talk radio station covers the analysis of all latest developments, events and happenings in Chennai, including striking social issues. Equal weightage has been given for content and entertainment to ensure that audience enjoys the mix.
Speaking on the occasion of the launch, George M George, executive director, Muthoot Group said, “the Muthoot Group has an unblemished 120-year track record, and the group’s success is a result of having a grass root level understanding of the local environment and the customer’s needs. We have used this knowledge to continuously come up with innovative products and services and we have successfully carved a niche for ourselves in today’s highly competitive business scenario. Chennai Live 104.8 FM is another such endeavor from our group to help meet the information and entertainment needs of Chennai’s knowledge seekers and success aspirants. We believe that the magic of radio will come back as Chennai Live reflects the true spirit of Chennai, while donning a global outlook.”
“Chennai Live is targeting the evolved intelligent Chennaite, who wants something more from the radio. It is meant for people who have a point of view and would like to participate or associate with the changing face of Chennai. Chennai Live 104.8 will change the outlook of the FM industry in India forever and we hope to provide a platform for Chennaites which would engage Chennai in a manner that we believe would enable change and reflect the aspirations of this intelligent audience,” said Prem Kumar, station head, Chennai Live 104.8 FM.
“The radio industry in India is in a nascent stage compared to other forms of media and there is tremendous scope and business potential. For an FM channel to succeed in its business environment, localised focus and social responsibility are some of the basic requisites. The Muthoot Group is in the right direction and it is perfect time to expand in to the media space. The quality of programmes and thoroughly researched content will make Chennai Live Station of choice and voice of the locals,” said Sunil Kumar, lead consultant to Chennai Live 104.8 FM and Managing Director, Big River Radio (India) Private Limited.
About Chennai Live
Chennai Live, 104.8FM, is a locally-involved radio station aimed at the enlightened and informed people of Chennai. The focus is on events, information and issues relevant to the life in today’s Chennai. The station features intelligent talk by way of discussions and debates with studio guests and listeners calling in. In between the stimulating exchanges, the station plays the best of Tamil and International music recorded over the years combined with the best songs of the moment. The philosophy of the station is to bring together the wide range of opinions and viewpoints existing in Chennai — a city with a profound history, a proud present and a bright future.The station has a team of presenters who are professional, challenging and provocative as well as fun and entertaining. They have the ability to engage and empathise with the city’s audience. The team is highly active and visible in the community with outside broadcasts (OBs) and live appearances to promote and support local events. This makes the listeners feel that this is their station for their city.
The station continuously interacts with senior professionals from such diverse fields as entertainment and media, industry, government and non-governmental organisations and other opinion leaders for their advice on the station’s programming policies.
Muthoot Group launches ‘Chennai Live 104.8 FM’
