Nine more channels to come up on DD's DTH service

[icar]

Nine more channels will be added to Doordarshan's direct-to-home service (DTH) which is very popular among the masses, Chief Executive Officer of Prasar Bharti Baljit Singh Lally said on Monday.

\"Currently there are total 50 channels on the DTH, including 21 radio channels, and very soon nine more channels will be added to the bucket to make it more lucrative,\" Lally told reporters here.

Lally said the number of channels will be increased to 200 in coming months.

Referring to the latest data of Television Rating Point (TRP), Lally claimed that Doordarshan's 30 Punjabi programmes were topping the TRP list in Punjab, Haryana, Himachal Pradesh and Chandigarh.

At the national level too, the programmes of the its channels were listed among top 60. \"I am not satisfied with the current judging system of TRP as it is based only on the report of 148 towns, in which no rural belt is included where DD has maximum viewership,\" he said.

Doordarshan will release DVD series, \"Guru Manyo Granth\" on the occasion of 300th year of Guru Granth Sahib in October for which a National Committee has already been formed, he said.
The Hindu News Update Service

 

[robbyji]

please tell what are these channels ??

 

[babloo]

I also think more channels should be added to DD direct plus. I think there should be at least 100 channels provided through DD direct plus. Most of the Direct to home services are provided more than 100 channels even if they take money from the customers. If more channels are added more and more people will buy DD direct plus and also the current customers can have variety of channels.

 

[No-One]

They have to put, But due to wrong business deal it's not happen, as to put any Ch on DDD+ , Parsar Bharti also charges huge amount.

 

[sanjaysaini]

Arey KaB launch hoge yeh channel jab hum BIG tv Purchase kar lage

 

[MaxiBig]

They have to put, But due to wrong business deal it's not happen, as to put any Ch on DDD+ , Parsar Bharti also charges huge amount.
On the contrary i think the amount charge by prasar bharti is fair.They incur heavy transponder fees.Also unlike other private players they transmit the signal as it is without any additional compression,so picture quality is best on DD.Also being fta it has greatest reach.
Problem being,since dd is public property everybody wants a free ride.Also since dd is not market savvy and susceptible to political and beurocratic clout, it will always remain Garib Ki Joru.
DD's policies are also to be blaim.Otherwise it can always use its resources for the benefit of both the end user while simultaneously earning good money.
For example each year several new channels are launched which pay heavy premium in crores to MSO's for right placement.A part of this can come to DD and the channel as long as it wants remain FTA ,increase its visibility.Later on it can go Pay,but for as long as it remains FTA people can get quality content.Other channels can take its place.Everybody benefits.