"To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences that you can't get on your other devices."
"We are trying to evolve the cultural thinking [at
Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today."
"People rely on applications for their day-to-day life and if you don't have something which I use in my day-to-day life I'm not going to switch [operating systems] because I don't want to compromise the way I live my life just to switch to a phone."
"It's not just about the hardware, it's about the tools that are on the hardware. You can't sell a phone without the apps, you just can't."
He says that by the end of 2013,
Windows Phone will be at a point where "people will be hard-pressed to say '[Windows Phone] doesn't have this app' and it makes a material difference. I don't think there will be any [app developers] we don't have commercial agreements with, and so maybe it's not published by the end of the year but it will be published before the end of [March]. "
"As a company we don't want to rely on somebody else and sit and wait for them to get it right."