One more TV channel has entered the Kannada market as of this morning. Kasthuri Media’s (KMPL) Kannada channel Kasthuri, promoted by the family of Karnataka state chief minister HD Kumaraswamy, officially began beaming today.
With this, the total number of private GEC and movie channels available to the Kannadiga has risen to seven – the other players being three from the Sun group, and one each from Asianet, Zee and ETV. The number of channels from private broadcasters from Karnataka has increased to 11 – two more channels by the Sun group (news and a youth channel) and two news channels – TV9 Kannada and a channel focused on real estate – Real Estate TV - which started test signal this month. As reported earlier, TV9 has already announced a that it has plans to launch two Kannada channels some time next year -a movie and entertainment channel and a religious channel.
According to KMPL COO Balaajee, the channel is being carried by all the six major MSO’s in Karnataka, including sister concern Amogh Broadband Services (Amogh), which controls over 40 per cent of the cable operations in the outskirts of Bangalore and 50 per cent in the rest of Karnataka. KMPL distribution is focused on Karnataka in the first stage, according to company sources.
At present the channel has only local advertisers. “We will attract national level advertisers soon. I am competing with six GEC and movie channels here and we plan to take them head on,” said Balaajee while speaking with Indiantelevision.com.
The channel has seven in-house produced soaps, one daily game show and one bi-weekly game show on air, according to company sources. Production of the game shows has been outsourced. A lot of the programming will be women oriented, besides which the channel has rights to about 125 Kannada movies, informs Balaajee.
Kasthuri, a 24-hour FTA channel, will be broadcast through Insat 4A’s ‘C’ band transponder. The channel is not currently available on the DTH platform. The chief minister’s wife Ainta Kumaraswamy is the managing director of KMPL and Amogh.
Indiantelevision.com > News Headlines > Kannada channel ‘Kasthuri’ commences broadcast
How can Karnataka CM leave the playground, when TN CM has his own Kalaingar TV and Kerala CM has Kairali TV. :hysterical: :hysterical: :hysterical:
What about AP..?
With this, the total number of private GEC and movie channels available to the Kannadiga has risen to seven – the other players being three from the Sun group, and one each from Asianet, Zee and ETV. The number of channels from private broadcasters from Karnataka has increased to 11 – two more channels by the Sun group (news and a youth channel) and two news channels – TV9 Kannada and a channel focused on real estate – Real Estate TV - which started test signal this month. As reported earlier, TV9 has already announced a that it has plans to launch two Kannada channels some time next year -a movie and entertainment channel and a religious channel.
According to KMPL COO Balaajee, the channel is being carried by all the six major MSO’s in Karnataka, including sister concern Amogh Broadband Services (Amogh), which controls over 40 per cent of the cable operations in the outskirts of Bangalore and 50 per cent in the rest of Karnataka. KMPL distribution is focused on Karnataka in the first stage, according to company sources.
At present the channel has only local advertisers. “We will attract national level advertisers soon. I am competing with six GEC and movie channels here and we plan to take them head on,” said Balaajee while speaking with Indiantelevision.com.
The channel has seven in-house produced soaps, one daily game show and one bi-weekly game show on air, according to company sources. Production of the game shows has been outsourced. A lot of the programming will be women oriented, besides which the channel has rights to about 125 Kannada movies, informs Balaajee.
Kasthuri, a 24-hour FTA channel, will be broadcast through Insat 4A’s ‘C’ band transponder. The channel is not currently available on the DTH platform. The chief minister’s wife Ainta Kumaraswamy is the managing director of KMPL and Amogh.
Indiantelevision.com > News Headlines > Kannada channel ‘Kasthuri’ commences broadcast
How can Karnataka CM leave the playground, when TN CM has his own Kalaingar TV and Kerala CM has Kairali TV. :hysterical: :hysterical: :hysterical:
What about AP..?
