Real Estate Channel soon all major DTH platforms and cable

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India's 1st Real Estate TV invests 100 cr & signs Major Cable networks

Among the major distribution platforms, Real Estate Television has signed agreements with Hathway and Amogh in Bangalore, Hathway and SCV in Chennai, InCable and Seven Star in Mumbai and InCable in Delhi. It is also available across the leading cable networks in the Tier 2 cities. Making the announcement, the CMD of Alliance Group, Mr Manoj Namburu, said, “The English language, pan-India channel, being distributed over the digital networks of the main MSOs, will be a virtual one-stop shop for any information on real estate and infrastructure.”
“RETV will also be very shortly available on all the major DTH platforms of the country. It has been designed to provide comprehensive, latest and authentic updates on all aspects of real estate, including infrastructure, to viewers all over the country, the south and south-east Asian region and Gulf states where there is a strong NRI presence”, Mr Namburu said.
RE TV has been put together by well-known media personality Sashi Kumar and its COO T.K. Vibhaker, leads a team of seasoned media professionals. The Network’s state-of-the art studios in Bangalore, Mumbai, Delhi-NCR, Chennai and Hyderabad continually feed news relating to real estate and infrastructure from their respective regions to its hourly Realty Checkbulletins.
Timely perspectives to major developments in this burgeoning sector are provided by RETV’s dedicated real estate & infrastructure research team on an on-going basis. A variety of programmes - ranging from a Game-show and Property and Realty stock prices to celebrity homes, architecture, interior design, furniture & furnishings, and from Indian Habitats to Vastu & Feng-shui and home makeovers - make RE TV a unique niche channel.
A Rs 100-crore investment outlay has been made for running the channel by Alliance Broadcasting Pvt Ltd, the group company.

 

[ganguly]

this gives more info regarding the channel...

MUMBAI: Alliance Group plans to invest Rs 500 million in its first year of operations even as it is set to launch the country's first real estate and infrastructure channel on the digital platforms within a month.
The channel, Real Estate Television, will be [COLOR=blue ! important][COLOR=blue ! important]investing[/COLOR][/COLOR] Rs 500-600 million on content and Rs 120-150 million on marketing out of an outlay of Rs 1 billion over two years. The remaining amount will be spent towards distribution.

"We plan to invest Rs 500 million in the first year of operations and Rs 1 billion over 24 months. This will be towards content, distribution and marketing," says Real Estate TV COO TK Vibhaker.
The plan is to get the channel up and running on digital cable and DTH (direct-to-home) platforms. "We are a niche channel and are aware that there is a space constraint on analogue cable. It would also not make sense for us to spend so much money on distribution," says Vibhaker.
Real Estate TV has signed agreements with Hathway Cable & Datacom and Amogh in Bangalore, Hathway and SCV in Chennai, InCablenet in Mumbai and Delhi and Seven Star in Mumbai. It is also available across the leading cable networks in the Tier 2 cities.

"We are also in talks with DISH TV,Tata Sky AND DD DIRECT PLUS," says Vibhaker.
Dish TV, it is learnt, is asking for Rs 40 million while DD Direct Plus charges Rs 10 million for carriage.

Real Estate TV will have a 30-minute round the clock news while the other half will be filled by programming. The channel will show a variety of programmes - ranging from a game-show and property and realty stock prices to celebrity homes, architecture, interior design, furniture and furnishings, and from Indian habitats to vastu and Feng-shui and home makeovers.

Indiantelevision.com > News Headlines > Real Estate TV to invest Rs 500 million in first year

 

[anand.bugmenot]

Do we have market for such channel? I doubt if they will succeed. Most of their programs will be repeat.