Looking from some posts (https://broadband.forum/tata-sky-dth/16280-malayalam-channels-dth-compared-cable/), I wonder what would be situation when every language would have 15-20 channels in future, it would be impossible for any DTH provider to provide all channels. Then possibly regional DTH player may emerge as cheap & good option. Some operator may book few transponders on satellite & just provide particular language channels and interested people may opt for him. I think SUN DTH looks like 1st step towards it if SUN keeps concentrating on South Indian market