having feed doesnt give them the right to stream.... they should obtain permission from respective broadcasters to stream on different platform hence each broadcasters have their own OTT service. they wouldve obtained license to stream on IPTV for phones but not on STB. Different platform different agreement. that is why they ditched obtaining license for DTH and bought out hathway/den and also im pretty sure colors is available on voot cause Mr. Bhambani owns major stake in it.