Slumdog Millionaire/Crorepati on SHOWCASE was a successful attempt by Tata Sky Slumdog makes franchisees Crorepati
TataSky, the second largest direct-to-home (DTH) services provider that made available Slumdog Millionaire on a pay-per-view basis, is said to have made over Rs 32 lakh within three days after paying a minimum guarantee fee of Rs 5 lakh to Fox. TataSky consumers paid Rs 25 for accessing the movie on the DTH platform.
\"We got orders for Slumdog Millionaire from about 1.5 lakh TataSky customers. This is by far the best response received for a movie, considering it was available only for 3 days,\" says a senior TataSky executive.
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