Sony and Panasonic take a U-Turn, lift ban on online sales

Navjot Singh

Navjot Singh

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Consumer electronics majors, including Sony and Panasonic, are now encouraging their trade partners to sell their products online, lifting a ban on such sales imposed on the face of heavy discounting on ecommerce marketplaces. Two industry executives requesting anonymity said several of these firms were under pressure from their headquarters to come up with an online sales strategy to cash in on the rapid growth of India's ecommerce market.

Japanese firm Sony has already partnered with Snapdeal to appoint its dealers as sellers in the ecommerce marketplace, which will ensure pricing parity with offline trade, genuineness of product and warranty support in perhaps the first such deal.Sony plans similar deals with Amazon India and Flipkart.

Its Japanese rival Panasonic, too, is selling online through its trade partners. Two senior trade executives said others including Samsung may soon follow suit.
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HAHAHAHAHAHAHAHAHA
 
Haha... Yeh to hona hi tha.. They now have to eat their own words...
 
idiots must have realised they are better off not banning the online stores in the long run. the retailers who pressured them must be fuming now lol
 
Understandable considering the loss Sony's phone division is in, they just have to do anything to increase sales.
 
Stores : Where to Buy : Sony India
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