Sony Bravia (RIP)

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[Sushubh]

Sony and TCL Sign Memorandum of Understanding for Strategic Partnership in Home Entertainment Field

Sony Corporation ("Sony") and TCL Electronics Holdings Limited ("TCL") today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field.

www.sony.co.jp

 

[Navjot Singh]

The new company will carry the Sony and Bravia brand names and Sony will hold 49% of the shares in the new company so not exactly RIP.

But why did Sony do this? They were doing great on their own.