Sony Max 2 - Another Movie channel from Sony

[mhsabir]

No - Main Hoon Tiger or Main Hoon Bodygaurd or Main Hoon Ready?

 

[moindear]

Seems there are lot of fans for those dubbed movies

 

[Sushubh]

https://twitter.com/maddyvoldy/status/463633734688727040

 

[chaibiskutbhai]

My Dad is a bigggggggggg fan of Suryavansham, Baghban, Lady Don Veera, Don No1, etc etc...

 

[mhsabir]

But on a serious note, makes me wonder whether they have enough content that warrants a second movie channel. I suspect its to try & retain the "movie" audience that gets lost due to IPL in Hindi telecast.

 

[chaibiskutbhai]

No, movie channels are dynamic customer biz.

With a single inventory of content, a provider can run multiple channels.

Viewers do not follow any particular channel. They watch the channel that shows their choice of movie at that time. So its sort of a necessity that one has multiple movie channels.

 

[mhsabir]

True. But these 1-2 months, they are not able to show any movies in prime time because of IPL. Maybe they are losing opportunity there & hence want to make sure they are able to show some premiers & stuff...

 

[SVK]

I hope government make any law to broadcast at least 60% new content which was not broadcast on any Indian channel.

Then channels like Star Utsav and Zee Anmol would have never got license. These channels are launched only to re-run old content in FTA mode.

 

[SVK]

But on a serious note, makes me wonder whether they have enough content that warrants a second movie channel. I suspect its to try & retain the "movie" audience that gets lost due to IPL in Hindi telecast.

As mentioned by ChaiBiskutBhai, just to get more audience they are launching multiple movie channels, like STAR has Movies OK, and ZEE has &Pictures.
Now Sony will have MAX2, to get more audience. I am sure IPL has nothing to do with this new movie channel. In fact Sony should have stopped broadcasting IPL on MAX after having dedicated Sports channel from this year.

 

[chaibiskutbhai]

I think Sony did a small mistake here.
They should have launched IPL on Max 2 instead of Max to make people want to watch it as well as for operators to provide it.
Also, no movie can match the viewership that IPL generates, so Sony is basically laughing to the bank with IPL.