Eros International Media Ltd (“Eros”), a leading global company in the Indian film entertainment industry announced today the appointment of Soundarya A Rajinikanth Director Creative & Strategy for Eros and head of the company’s digital initiatives including ErosNow in south India. In her dual role, Soundarya will be spearheading Eros Digital across all the new media platforms including ErosNow, it’s on demand entertainment portal and lend her creative expertise to the company’s filmed content.
Welcoming Soundarya A Rajinikanth to Eros, Jyoti Deshpande, Group CEO – Eros International Media Ltd said, “We are delighted to welcome Soundarya to the leadership team at Eros. We are in an exciting phase in the company with significant progress in the digital space including ErosNow, mobile, DTH, IPTV and broadband. Soundarya’s experience in the digital domain makes her an ideal candidate to spearhead Eros’ digital strategy and make strategic inroads in South India”.
