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Hi all,As we all know Shah Rukh Khan endorses Dish TV, but the soon to be launched game show 'Kya Aaap Paanchvi Pass Se Tez Hain' is being co-sponsored by Tata Sky!If you are thinking what difference does it make...think this way....SRK is the current brand ambassador for Airtel, but if the program KBC was sponsored by Vodafone....then Airtel would have surely reacted by suing Vodafone for that!As if the lack of newly launched channels wasnt enough, this is one more area where Dish TV is not even aware about its competitors moves. Even if they are..they are simply watching...seems they have spent all money on SRK endorsement..keeping him well fed...and have no money to take action against Tata Sky!