In a move to maximise its revenue opportunity, Star India and Bennett, Coleman & Company (BCCL), have joined hands with a Korean company to launch a home-shopping network company.
The details of the proposed home shopping network will be finalised next week, sources added. This comes a day after Star India joined hands with Sameer Manchanda’s Digital Entertainment Networks (DEN) for distributing its 17 television channels in India via cable, DTH, IPTV and other multi-media platforms.
The resources for the proposed home shopping channel will be drawn from the existing Star India network and the channel may be launched on the direct-to-home platform Tata Sky with a number of interactive features for both advertisers and consumers, sources said.
Star, BCCL to launch home shopping network
The details of the proposed home shopping network will be finalised next week, sources added. This comes a day after Star India joined hands with Sameer Manchanda’s Digital Entertainment Networks (DEN) for distributing its 17 television channels in India via cable, DTH, IPTV and other multi-media platforms.
The resources for the proposed home shopping channel will be drawn from the existing Star India network and the channel may be launched on the direct-to-home platform Tata Sky with a number of interactive features for both advertisers and consumers, sources said.
Star, BCCL to launch home shopping network
