No action can be taken, unless we stage a collective boycott. Just for example people in this thread.......If atleast we people decide that we wont buy the channels until they improve, it will have some effect. Effect in the sense that may be others too wud start understanding our view - That THIS PARTICULAR HD channel, is adding no utility, except for showing a little sharper picture.And since the HD penetration is more in Urban areas, i guess we can easily influence a majority of such subscribers. Keep hyping the issue & someday, sometime when they see a hit on revenues, they might realise that something is wrong.